Spring is the season when not only nature awakens, but also the activity of business people rises. Next spring will be an extraordinary one though. Not only for the fact that Poland will become member of the European Union, but also because the cosmetic industry will gain a new platform for presentation of its achievements and possibilities in Ist International Cosmetics & Perfumery Trade Fair InterCHARM Poland 2004.

The InterCHARM brand name is well known around the worldwide cosmetic industry. For those of you who have not had the chance of being in Moscow or Kiev, we can prompt that it is the biggest and most effective cosmetics trade fair in this part of the World. Each year it is visited by dozens of thousands of people.

On May 28-30 2004, just a few days after Poland enters the European Union, in Warsaw International Expocentre EXPO XXI at Pradzynskiego St. a unique trade fair InterCHARM Poland 2004 will be held to gather cosmetic professionals and business people from Eastern and Western Europe, both North & South America and Asia.

Minister of Economy, Labor and Social Policy Mr. Jerzy Hausner has included patronage over InterCHARM Polska 2004.

What differentiates InterCHARM Poland from other polish cosmetic events?

? the formula of the event is not limited to the one segment of the cosmetic market – it covers a full spectrum of cosmetic business activities. It will be a unique possibility to present one’s company and to exchange experience among professionals from perfumery, raw materials production, machinery, equipment and packaging producers, private label manufacturers, beauty and hair salons, solariums, SPA and many other.

? thanks to its international character the event will enable to make contacts or at least to get to know the offer of foreign companies, which will be represented at InterCHARM Poland in much greater number than it is at other Polish cosmetic events.

? traditionally good relationships with our partners from the Eastern Europe guarantee the presence of numerous participants from this region interested in creating business relations. In order to attract the exhibitors and visitors a whole network of foreign agents is working in European, Asian and American countries.

InterCHARM Poland will be held in two big pavilions of Warsaw Expocentre EXPO XXI. This exhibition space of more than 9700 sq.m. is one of the most modern and prestigious multifunctional expocentres in Poland. The exhibitors will be divided by national sections or according to 9 thematic sections:

§ perfumery,

§ color cosmetics,

§ personal care cosmetics,

§ professional cosmetics and beauty salon equipment,

§ hair care,

§ hairdresser cosmetics and equipment,

§ solariums,

§ SPA & WELLNESS,

§ packaging, raw materials, machines and equipment for cosmetics production.

National sections will be represented by companies from Germany, Italy, France, USA, Turkey, Taiwan and Korea.

During various seminars and conferences you will be able to learn about the latest trends in the industry, talk to eminent people from the world of cosmetics and cosmetology. You will have a chance of learning new methods and modern tendencies in make-up, manicure, hairdressing.

INTERCHARM Poland 2004 will be heavily promoted through direct mail, advertising, Public Relations campaigns in business as well as women magazines press, TV and radio.

The biggest polish women magazine publishing house Gruner + Jahr Polska will be the major press sponsor of InterCHARM Poland 2004 (the publisher of weeklies like Gala and Naj and monthlies Claudia and Glamour). Also specialist cosmetic business press will be present at the Fair. There will also be representatives of most important newspapers, radio and TV.

Approximately 250 exhibitors are expected, also around 5.000 business visitors and 7.000 professional cosmeticians, cosmetologists and hairdressers.

Detailed information will be published on our web side www.intercahrm.pl. Preregistartion of business visitors will also be available there.

This is going to be The Event of the year. Can You afford not to be there?

Would you be interested in more information, we will be glad to assist you:

Exhibitors and Visitors:

Anna Dabkowska

Customer Service Manager

a.dabkowska@intercharm.pl

Press and promotion:

Dominika Pawelec

Marketing Director

d.pawelec@intercharm.pl

Polmedia Expo Ltd.

Jubilerska St. 10 office 116

04-190 Warszawa, Poland

phone: +48 22 611 62 05/06

fax: +48 22 673 18 50

info@intercharm.pl

www.intercharm.pl